The latest campaign on wearing helmets by pillion riders with the phrase " Hum Do Hamare Do Helmet", has also been well-received by the public. #ThinkBeforeYouDrive #NewYearsEveParty /wnNkONUK9U- Assam Police December 30, 2021 If your New Year's Eve plans include drunk and/or rash driving, this invitation is for you. Their campaign against drunk and rash driving on New Year's Eve - featuring a creative imitation of a New Year's party poster that cheekily advertised a "special performance by DJ Lockup" and asked readers to "not to be our guests" - inspired police forces not just from other parts of the country (including Uttar Pradesh, Punjab and Shimla) but also from Uganda to post similar messages. In addition to making use of superhero cameos, they state police force also employs frequent social media posts that spin popular Hindi phrases, from " Hum Do, Hamare Do" to " Ek Aur Ek Gyarah", to get their message across.īe it the campaign against drunk driving on New Year's Eve or the one on helmets for two-wheeler riders, the messages have not just drawn praise but also inspired police forces in different parts of the country and even abroad, to launch similar campaigns. "We wanted to connect with the people and we have been trying to put across our messages in a language and an idiom that is understood across generations and the entire spectrum," he said. Police Commissioner of Guwahati Harmeet Singh told PTI, "Our idea is to work together with society and impress upon the people that following rules is in everybody's own interest." These heroes and superheroes haven't stepped out of their fictional worlds, but rather, have been featured in Assam Police's inventive social media campaigns to help them connect with the public in their bid to promote awareness on societal ills. From Hamlet and James Bond, to Iron Man and Captain America - the Assam Police has deployed the use of multiple famed figures in their quest to combat crime and generate social awareness in recent months, not to mention employing the help of their very own 'DJ Lockup' to monitor drunken driving.
0 kommentar(er)
